Studio Freight

1812

 
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1812

A contemporary news media source, 1812 elevates influential voices within local communities to bring credible coverage to important issues. In a landscape of fake news, their aim is to cultivate trust, bridge gaps, and create bonds among citizens. We were asked to create a distinct digital-first brand identity with a versatile system for typography and layout design.

 

SERVICES

Identity Design, Animation,
Art Direction

COLLABORATORS 

Serif Creative
Loose Films
Dylan Stanley

 
 
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The 1812 brand identity is bold and alive, with an action-oriented logotype and a prominent use of the forthright Proxima Nova typeface. Each aspect was built to support sizes and voices big and small.

 
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We passed on guides to the 1812 team and look forward to watching their emergence as the new kind news our communities deserve.

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"They knocked it out of the park. They didn't just build an identity we're proud of, but a thoughtful design system that helped us communicate what we stand for."

Brian Zuercher / Co-Founder

 
 
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