Studio Freight • Design & Branding Studio • Columbus, Ohio

1812

Studio Freight - 1812 Columbus Banner
 

1812

A contemporary news media source, 1812 elevates influential voices within local communities to bring credible coverage to important issues. In a landscape of fake news, their aim is to cultivate trust, bridge gaps, and create bonds among citizens. We were asked to create a distinct digital-first brand identity with a versatile system for typography and layout design.

 

SERVICES

Identity Design, Animation,
Art Direction

COLLABORATORS 

Serif Creative
Loose Films
Dylan Stanley

 
 
Studio Freight - 1812 Guidelines
 
Studio Freight - 1812 Rotating Circle Logos
Studio Freight - 1812 Rotating Logos
 
Studio Freight - 1812 City Photo
Studio Freight - 1812 Spread
Studio Freight - 1812 Columbus Magazine
Studio Freight - 1812 Profile Portrait
Studio Freight - 1812 Tote
Studio Freight - 1812 Business Cards
 

The 1812 brand identity is bold and alive, with an action-oriented logotype and a prominent use of the forthright Proxima Nova typeface. Each aspect was built to support sizes and voices big and small.

 
Studio Freight - 1812 Posters
Studio Freight - 1812 Website Momo Ghar Wireframe
Studio Freight - 1812 Website October Wireframe

We worked closely with photographer Dylan Stanley to develop an artful and candid approach to the visual narrative. You can see more of Dylan’s work here. We passed on guides to the 1812 team and look forward to watching their emergence as the new kind news our communities deserve.

Studio Freight - 1812 Concert
Studio Freight - 1812 Shirt
Studio Freight - 1812 Flooded Again Logo
Studio Freight - 1812 Influencer
 
 

"They knocked it out of the park. They didn't just build an identity we're proud of, but a thoughtful design system that helped us communicate what we stand for."

Brian Zuercher / Co-Founder

 
 
Studio Freight - 1812 Street Poster