Ember & Valor
In the old town of Cape Girardeau, Missouri, Ember & Valor is using the finest ingredients to make all-natural beard and hair products because they know great quality isn’t just right, it’s common sense.
Branding, Packaging, Lettering, Illustration, Photography, Web Design
We reimagined the face of their brand with a new visual identity, packaging system, website, and content strategy. With custom illustrations and messaging inspired by the products your grandfather trusted, a type-centric packaging system was developed with a variegated grey color palette to denote the lighter and darker scents.
A straight-talking e-commerce site was developed for “the everyday man” Ember & Valor serves. Since the relaunch with a focused content strategy, a strong fanbase has rallied around the brand and continues to grow, with an abundance of user-generated content.
“Freight has related to us on a personal level, creating great confidence for the future of our business. And they have continued to help us through a season of growing pains.”