Studio Freight • Design & Branding Studio • Columbus, Ohio

New Havens

 

Studio Freight - New Havens Main Logo
 

New Havens

New Havens is modernizing the way custom homes are built. Using VR technology, clearly itemized budgets, and milestone-driven reviews, their process gives clients a look inside every step of the way. We’ve created an identity and website to frame the New Havens point of view.

 

SERVICES

Brand Identity, Messaging, Art Direction, Website, Motion

COLLABORATORS

Greg D’Amico

 
 
 

The logomark was composed by abstracting and combining the “N” and “H” initials. The resulting dimensional mark becomes a multi-use tool — it can be deconstructed, stacked, layered, and stretched.

 
Studio Freight - New Havens Brand Guidelines
Studio Freight - New Havens Logo Layout
Studio Freight - New Havens VR Layout
Studio Freight - New Havens Stationery
 
Studio Freight - New Havens City Billboard
 

As a representation of the VR technology employed by New Havens, the mark informs the framing devices used throughout the identity that serve as a “look inside.”

 
 
Studio Freight - New Havens Print Layouts
Studio Freight - New Havens City Posters
Studio Freight - New Havens Booklet
Studio Freight - New Havens Book
Studio Freight - New Havens Brochure
 

With an emphasis on large imagery, modern type, and simple navigation, the New Havens website embodies their honest and straightforward approach to homebuilding.

 
Studio Freight - New Havens Website About Page
Studio Freight - New Havens Website Project Page
Studio Freight - New Havens Custom Page
Studio Freight - New Havens Large Poster