New Havens is modernizing the way custom homes are built. Using VR technology, clearly itemized budgets, and milestone-driven reviews, their process gives clients a look inside every step of the way. We’ve created an identity and website to frame the New Havens point of view.
Brand Identity, Messaging, Art Direction, Website, Motion
The logomark was composed by abstracting and combining the “N” and “H” initials. The resulting dimensional mark becomes a multi-use tool — it can be deconstructed, stacked, layered, and stretched.
As a representation of the VR technology employed by New Havens, the mark informs the framing devices used throughout the identity that serve as a “look inside.”
With an emphasis on large imagery, modern type, and simple navigation, the New Havens website embodies their honest and straightforward approach to homebuilding.