Roosevelt Coffee Roasters
Roosevelt Coffeehouse opened in 2015 with a simple credo: Good Coffee for Good. Since then, each carefully poured cup has had an impact that ripples beyond the local community, with proceeds supporting global initiatives that fight hunger, unclean water, and human trafficking. As the coffeehouse bloomed into a destination location in downtown Columbus, so too grew a vision to do more, leading to the launch of Roosevelt Coffee Roasters.
Branding, Art Direction, Packaging, Lettering, Illustration, Photo
We set out to create an identity system that makes the world feel more like a community. Faraway places are brought nearer through the use of animals native to the origins of each coffee and their hand-drawn faces faithfully represent products crafted with care.
Anchored by the mission Coffee & Justice for All, we developed a variety of merchandise and brand extensions, so the growing community around Roosevelt Coffee Roasters can wear and share what they love.
“Freight went the extra mile to understand our vision and create a final product that we can't speak of highly enough.”