Studio Freight • Design & Branding Studio • Columbus, Ohio

Root Insurance Co

 
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Root Insurance Co.

 
 

Root Insurance Co. is reimagining and reinventing car insurance — we helped them visualize what that looks like. During their cross-country journey of the last two years (they’re now serving 24+ states), they’ve cruised to a valuation of more than $1B.

We were brought in at an early stage of the rebrand process to work with Root’s internal design team. We helped develop the brand identity and logo design, provided guidance on art direction and photo direction that went on to inform the final brand manifestation, and helped them concept and design explorations for the website. Additionally, we created illustrations and lettering designs for the Root blog.

 

SERVICES

Logo Design, Art Direction, Identity Development, Campaign, Illustration

COLLABORATORS

Travis McCleery
Carl Filer
Riley Cran

 
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“No matter the size of the project they have been dedicated, inquisitive, respectable and positive. Plain and simple, I trust them.”

Travis McCleery / CCO of Root Insurance Co.

 
 
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